ArbHunter Content Team

ArbHunter Content Team

ArbHunter’s editorial team publishes data‑backed guides, case studies, and expert insights on ad arbitrage.

RPM revenue per mille metric dashboard showing earnings per 1000 pageviews for ad arbitrage

What is RPM? (And Why It's the Most Important Arbitrage Metric)

RPM (Revenue Per Mille) is how much you earn per 1,000 pageviews from display ads. For arbitrage, it's your revenue side of the profit equation. A healthy RPM ranges from $8-30 depending on niche and geo. If your RPM is lower than your traffic cost, you're losing money on every visitor.