
How to Calculate Ad Arbitrage Margins Before You Spend a Dollar
Calculate your margin before spending: Revenue per visitor minus Cost per visitor equals Profit. Aim for 100%+ ROI. Factor in ad network cuts and hidden costs.

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Calculate your margin before spending: Revenue per visitor minus Cost per visitor equals Profit. Aim for 100%+ ROI. Factor in ad network cuts and hidden costs.

Best arbitrage geos balance cheap CPC with strong RPM. Tier-1 (US, UK, AU) offers $15-100+ RPM. Tier-2/3 (PH, IN, BR) offers $0.10-0.30 CPC with $2-10 RPM.

RPM (Revenue Per Mille) is how much you earn per 1,000 pageviews from display ads. For arbitrage, it's your revenue side of the profit equation. A healthy RPM ranges from $8-30 depending on niche and geo. If your RPM is lower than your traffic cost, you're losing money on every visitor.

Ad arbitrage in 2026 is still profitable if you treat it like a data-driven media business, not a shortcut. Beginners should start with low-CPC countries, simple content sites, conservative budgets, and strict margin tracking before scaling.